🟢Sony could not go further than introducing a concept in four years. The company has still not been able to develop a production-ready vehicle, while Togg has achieved remarkable success by launching its second model.

🔋 Sony brought its first car concept to light at the consumer electronics fair CES in January 2020, has not admitted that it has the goal of producing a car in its first year, but has been working to enter the market with its brand for more than four years. Result: ‘Sony Honda Mobility Afeela’ was established in partnership with Honda and mass production will begin in 2025.

🔋The sedan vehicles and technologies that the Japanese giant brings to the CES fair as a concept every year have become obsolete over the years. Many features that are presented as innovations have already been released by the Chinese.

🔌Although Togg is lagging behind industry trends such as heat pumps and 800V electrical architecture, it is a success that Togg sold nearly 20,000 vehicles in 2023 and participated in the same fair with its second model this year.

Togg will demonstrate the success it has achieved in commercializing its products and services by combining them with reasonable prices, realistic European targets that will come with it, and a platform that is more compatible with the technology trends of the sector.